The camera is a fantastic machine.
Filmmakers Axel Danielson & Maximilien Van Aertryck (Ten Meter Tower, Jobs For All!) once again turn their cameras directly on society, this time to explore, explain and expose how our unchecked obsession with image has grown to change our human behavior.
From Camera Obscura and the Lumieres Brothers all the way to Youtube and the world of social media, the film chronicles how we went from capturing the image of a backyard to a multi-billion- euro content industry in just 200 years.
With an exclusive use of archival and found footage, the film uses the very medium it examines, in a self-reflective yet hilarious montage.
2023 – Sweden, Denmark– 85 min –Documentary
Directed by: Axel Danielson & Maximilien Van Aertryck
Written by: Axel Danielson & Maximilien Van Aertryck
Cinematography by: Axel Danielson & Maximilien Van Aertryck
Edited by: Mikel Cee Karlsson, Axel Danielson & Maximilien Van Aertryck
Producers: Axel Danielson & Maximilien Van Aertryck
In association with: Kathleen McInnis
Co-producers: Vibeke Vogel, Rikke Tambo, Jenny Luukkonen, Ami Ekström, Annelie Kustfált, Emelie Persson
Produced by: Plattform Produktion
Co-produced by: SVT, Film i Vast, Bullitt Film
Sundance International Film Festival, World Documentary Competition (World Premiere)