and the king said, what a FANTASTIC MACHINE

by Axel Danielson & Maximilien Van Aertryck


The camera is a fantastic machine.

Filmmakers Axel Danielson & Maximilien Van Aertryck (Ten Meter Tower, Jobs For All!) once again turn their cameras directly on society, this time to explore, explain and expose how our unchecked obsession with image has grown to change our human behavior.

From Camera Obscura and the Lumieres Brothers all the way to Youtube and the world of social media, the film chronicles how we went from capturing the image of a backyard to a multi-billion- euro content industry in just 200 years.

With an exclusive use of archival and found footage, the film uses the very medium it examines, in a self-reflective yet hilarious montage.

“ an entertaining, whistle-stop tour through two centuries of image-making ”
“ a sharp, stimulating essay “

Screen Daily

“an often fascinating and insouciant, scattershot delve into both sociology and politics.”

“puts truth to power and comedy to video.”
Roger Ebert. com


2023 – Sweden, Denmark
85 min

Directed by: Axel Danielson & Maximilien Van Aertryck

Written by: Axel Danielson & Maximilien Van Aertryck

Cinematography by: Axel Danielson & Maximilien Van Aertryck

Edited by: Mikel Cee Karlsson, Axel Danielson & Maximilien Van Aertryck

Producers: Axel Danielson & Maximilien Van Aertryck

In association with: Kathleen McInnis

Co-producers: Vibeke Vogel, Rikke Tambo, Jenny Luukkonen, Ami Ekström, Annelie Kustfált, Emelie Persson

Produced by: Plattform Produktion

Co-produced by: SVT, Film i Vast,
Bullitt Film


Sundance International Film Festival|
World Documentary Competition (World Premiere)
– Special Jury Award for its Creative Vision

Berlin International Film Festival |
Generation 14 Plus
– Special Mention of the Youth Jury
Generation 14 Plus, Best Film,
– Independent Jury Prize of AG Kinogilde
Cinema Vision 14plus. 

Thessaloniki Documentary Festival

Beldocs Film Festival | Teen Award

– Special Mention of the Young Jury

Les Arcs FF

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