The camera is a fantastic machine.

Filmmakers Axel Danielson & Maximilien Van Aertryck (Ten Meter Tower, Jobs For All!) once again turn their cameras directly on society, this time to explore, explain and expose how our unchecked obsession with image has grown to change our human behavior.

From Camera Obscura and the Lumieres Brothers all the way to Youtube and the world of social media, the film chronicles how we went from capturing the image of a backyard to a multi-billion- euro content industry in just 200 years.

With an exclusive use of archival and found footage, the film uses the very medium it examines, in a self-reflective yet hilarious montage.

In Screen Daily’s 15 Documentaries to Watch This Awards Season

“ an entertaining, whistle-stop tour through two centuries of image-making ”
“ a sharp, stimulating essay “
Screen Daily

“an often fascinating and insouciant, scattershot delve into both sociology and politics.”
Cineuropa

“puts truth to power and comedy to video.”
Roger Ebert. com