Heretic has acquired world sales rights to “And the King Said, What a Fantastic Machine,” which will world premiere at the Sundance Film Festival in the World Cinema Documentary section.
The film is the debut feature from directors Axel Danielson and Maximilien Van Aertryck, whose 2016 short “Ten Meter Tower” was in competition at Berlin Film Festival and Sundance, and was a nominee for the News and Documentary Emmy Awards.
Synopsis: The camera is a fantastic machine.
Filmmakers Axel Danielson & Maximilien Van Aertryck (Ten Meter Tower, Jobs For All!) once again turn their cameras directly on society, this time to explore, explain and expose how our unchecked obsession with image has grown to change our human behavior. From Camera Obscura and the Lumieres Brothers all the way to Youtube and the world of social media, the film chronicles how we went from capturing the image of a backyard to a multi-billion- euro content industry in just 200 years.
With an exclusive use of archival and found footage, the film uses the very medium it examines, in a self-reflective yet hilarious montage.
“Fantastic Machine” is produced by Danielson and Van Aertryck, and is executive produced by Plattform Produktion’s Erik Hemmendorff and Ruben Östlund.
Read the exclusive article on Variety- https://bit.ly/3FrmALy
Screenings at Sundance
Fri. 20 Jan, 2:30pm @ Holiday 1 (P&I)
Mon. 23 Jan, 3pm @ Prospector Square Theatre, Park City (PREMIERE)
Wed. 25 Jan, 2:45pm @ Egyptian Theatre, Park City
Thu. 26 Jan, 3pm @ The Park Avenue Theatre, Park City
Fri. 27 Jan, 9:30am @ Redstone Cinema , Park City